Otta Digital Start a project

The lean growth studio

Turn your idea into revenue in less than 30 days.

Start a project See how it works

What we do

We build product, marketing and AI into a system that runs your customer growth

  1. 01

    Validate Prove the idea

    Test the idea before you spend on it. I work with founders and product teams to get something real in front of real users inside a few weeks, so the decision to invest and scale rests on evidence rather than a deck.

    • MVP and prototyping
    • User testing and customer value proposition
    • Go-to-market strategy
    The validation loop Four stages on a closed circuit, build, test, learn and iterate, each feeding the next, tightening around the idea at the centre. Build Test Learn Iterate

  2. 02

    Build Ship the product

    The product, and the systems around it that turn a visitor into a paying customer. Front end, data, payments and customer management get built together, so nothing critical is missing on the day you launch.

    • Front end user experience
    • Back end and customer database
    • Customer management: payments, CRM and email
    The build stack A product at the top feeding six connected systems, customer data, accounts, payments, CRM, email and analytics, which together deliver the first customers. Customer data Accounts Payments CRM Email Analytics First customers

  3. 03

    Grow Scale the lifecycle

    One system across the whole customer lifecycle, so a small team can run awareness through to referral without hiring for every stage. Work stops getting lost in the gaps between them.

    • Shared context. A central knowledge system your team and your agents both work from.
    • Lifecycle. The core workflow at each stage, connected back to that shared context.
    • Intelligence. The automations that run at each stage to drive action, insight and compounding growth.
    The lifecycle loop A ring of six lifecycle stages, awareness, acquisition, activation, revenue, retention and referral, each feeding the next, all connected to the intelligence at the centre. Awareness Acquisition Activation Revenue Retention Referral

Selected work

Work

SiteFinder landing page, mining jobs without the runaround, with a worker dashboard showing matches, interviews and applications.

SiteFinderMining recruitment

Worked with an established mining business to productise a manual recruitment process and turn it into an end-to-end mining recruitment platform.

  • MVP and prototyping
  • Product build
  • Go to market
sitefinder.me
Nutrien Ag content hub diagram, fragmented sources on the left feeding a central context hub, on-brand collateral out on the right.

Nutrien AgAgriculture

Custom content hub and digital growth strategy for one of the world’s largest agriculture retailers.

  • Digital strategy
  • AI and automation
  • Content and publishing
Kaytoo dashboard showing four active group challenges with progress, pacing and grit scores.

KaytooEAP and personal development

A group challenge app built for both consumer and corporate customers, covering product, brand, payments and the business model.

  • Customer value proposition
  • Product build
  • Payments and CRM
  • Go to market
kaytoo.app
Alan Estate guide page, what to do when someone dies in Australia, with a short questionnaire that builds a personalised plan.

Alan EstateDeathcare

A platform that helps Australians navigate the weeks after a family member has died.

  • Customer value proposition
  • Product build
  • Go to market
  • CRM automation
  • Email outreach
alanestate.com
Spiral app screens, a load screen counting days, then tasks, habits and goals views.

SpiralProductivity

A personal productivity app built around one day at a time, holding tasks, habits and goals on a single quiet surface.

  • MVP and prototyping
  • Product build
Blown away. Within four weeks I had a complete product, a platform generating corporate leads, and my first clients, for less than the cost of a typical discovery quote.
Sam Ffrench, Founder, Kaytoo

Meet the founder

James Trotter

James Trotter

Founder, operator

linkedin.com/in/jamestrotter1

I’ve spent fifteen years building customer growth across product, marketing and digital teams, for some of Australia’s best known brands and for startups.

Working across product, marketing and technical teams is what makes a complete system possible. I can specify it, build it, and join up the parts that normally get passed between three different people.

Otta Digital builds AI into those workflows from the start, then documents the whole thing and hands it to your team to run.

Start a project

Every project is different. I start all of them with a free thirty minute call, no obligation, and most engagements then run between two and six weeks.

Fill in the form and I’ll come back to you. If you’d rather just email, use [email protected].